5 Steps to Maximize Enterprise Value

Prime time television is littered with design shows, from staging a home for sale to renovating a dream kitchen. Newspapers now dedicate entire sections to Real estate and Design. All of this media attention caters to North America's fascination with maximizing the value of an asset that represents a substantial portion of their personal net worth : Their home.

For some North Americans who are business owners, their business is their single largest asset. Every day they get up to go to work, they put a substantial portion of their personal net worth on the line. If that’s the case, why is so little written about ‘Staging a Business for Sale’?

The theory of cross-pollination states that if you take the knowledge from one discipline and apply it to another, there is the potential for enrichment. So we’ve decided to take the bounty of information on ‘staging a home for sale’ and applying it to ‘staging a company for sale’. In other words the world of ‘Crate and Barrel’ meets the world of ‘Mergers and Acquisitions’.

1. Curb Appeal

The first thing a home-buyer always sees is the outside of the home. The first thing a business buyer asks to see is financial statements.   Never forget about those first impressions. A business’ statements speak volumes about the organization, much like a front yard. If a business had a hiccup one year, an owner will need to ensure there is valid commentary behind it. Also, financial ratios should be up to industry standards, as everything from inventory turns to gross margins will be analyzed. Lastly, every business should have defensible forecasts prior to sale and remember those hockey stick forecasts rarely stand-up to scrutiny.

2. Depersonalize

As any realtor named Tom, Dick or Harry will tell you, a potential home-buyer visualizes themselves living in the home, as they stroll through the rooms. If you’ve plastered your honeymoon pics all over the house, it’ll be a tough sell. The same is true in a business sale. An owner who has a ‘rubber stamp’ on every facet of the business marginalizes the operation in the buyer’s eyes. “Owners who run their ships like it will sink without them, risk having their valuations sink faster than an anchor” says a Principal at a leading California based Private Equity Group. Most buyers ask the question, “Will the business walk, if the owner walks?” They are buying the business not the owner. The more the business is delegated to decision-making management, the more it reassures the buyers that the owner has built a system that works and is scalable.

3. Neutral Tones

Neutral tones in a home appeal to wider array of buyers. Serving a wide market also serves this purpose for a business - it’s called ‘customer diversification’. For instance, having General Motors represent 20% or more of revenues, when the market for automobiles is stagnant and the flood of imports is evaporating market share faster than the arctic glaciers is a red-flag for a potential buyer. It’s akin to painting an entire house bright red. In both instances, neither asset is screaming “buy me”.

4. De-clutter

Apparently, home buyers love to peak into closets and pantries. In selling a business, any “dirty laundry” shoved into closets will be found during the due diligence process. The more candid and transparent the information, the smoother the selling process becomes. If a business has a pending litigation, it is important to bring it out in the open and explain it to the prospective buyers. Good buyers understand that these types of things are costs of doing business – Just like ‘cleaning’ is a cost of owning a home.

5. Add Warmth

Home stagers will often tell a homeowner to add fresh flowers to warm up the room - “it’s the little things that matter” they say. Warmth in a business comes from employees. A crabby receptionist to disgruntled employees huddled around the water cooler, they stand out like sore thumbs and savvy buyers pick-up on these things. You can also bet potential buyers will be chatting to employees, whether directly or indirectly. There is an old adage that says “if you take care of your employees, they’ll take care of your business” – This speaks volumes when selling a business.

We’ve taken a page out of the real estate playbook – and fused it into a world of business acquisitions and divestitures. So far the recipe is working.

Author: Robert S. Kheir

Published at: http://www.articlesbase.com

Perminent: http://www.articlesbase.com/small-business-articles/staging-a-business-for-sale-455198.html